SaaS
![Vivek Ravisankar](https://images.ctfassets.net/94vonmcmvgpv/35ztzq6zlz8nEoKPKYxXpn/4bfbfdcc2e42808c109d57b4d0aff2bb/profile-vivek.png?w=3840&q=75)
![Cover Image for SaaS](https://images.ctfassets.net/94vonmcmvgpv/5HMKLiquYesIiMpnCx6Ifm/2ef5300d977ea5e26c2d1a5d647efc54/saas.png?w=3840&q=75)
![Vivek Ravisankar](https://images.ctfassets.net/94vonmcmvgpv/35ztzq6zlz8nEoKPKYxXpn/4bfbfdcc2e42808c109d57b4d0aff2bb/profile-vivek.png?w=3840&q=75)
The future of enterprise SaaS software is going to be very different from what it is right now. Companies will build software but will sell something else - data or intelligence or any defensible asset that’s created because of signing up a lot of customers. You can already see Zenefits following this. Coming to think of it, this is such a huge potential for the entire SaaS market. You have the “loyalty” of the enterprise business and the growth of consumer internet companies. That sure can make a powerful company!